Theory, LLC

Theory 1. Theory is a company, a concept, a philosophy, an aesthetic, a style, and a product 2. Theory is a phenomenon that spun out of great fitting pants 3. Theory is a brand that doesn’t look to the future – Theory creates the future 4. Theory is Passion, People, Product, and Profitability 5. Theory is a dynamic entrepreneurial spirit and attitude that is shared by our employees, our partners and our consumers 6. Ask our customers about their favorite fitting pants, the perfect shirt, the jacket they throw on over everything…they’ll tell you “It’s Theory.”

Founded in 1997 in New York City, Theory produces sleek, modern clothing—with an emphasis on fit and fabric—for the intelligent, active, fashion-savvy customer. Our Women’s, Men’s, and Accessories collections fuse great separates and outfits together, using lycra-spun fabrics to create Theory’s signature “stretch.” With an extended retail presence through the US, Asia, and Europe, Theory is a global company devoted to its people and its product.